Parasol Film
Parasol Film

Client: HAIBIKE

Director: Steffen Vollert

DOP: David Karg

FILM PRODUCTION

HAIBIKE, the pioneer of eMTBs, isn’t just reshaping the industry – it's flipping it upside down. Already known for revolutionizing the bike market, HAIBIKE came to us to disrupt the industry once again with a campaign that showcases the brand’s bold authenticity.

The Idea: HAIBIKE gives riders the power to conquer new ground, turning wild dreams into reality. With bikes that challenge the laws of physics, we invited riders to shift their mindset and embrace their true potential. The message? Deny gravity. With this campaign, we brought HAIBIKE’s pioneering spirit to life, showing that with them, the only limit is how far you're willing to go

SEE ALL WORK

Client: HAIBIKE

Director: Steffen Vollert

DOP: David Karg

FILM PRODUCTION

HAIBIKE, the pioneer of eMTBs, isn’t just reshaping the industry – it's flipping it upside down. Already known for revolutionizing the bike market, HAIBIKE came to us to disrupt the industry once again with a campaign that showcases the brand’s bold authenticity.

The Idea: HAIBIKE gives riders the power to conquer new ground, turning wild dreams into reality. With bikes that challenge the laws of physics, we invited riders to shift their mindset and embrace their true potential. The message? Deny gravity. With this campaign, we brought HAIBIKE’s pioneering spirit to life, showing that with them, the only limit is how far you're willing to go

SEE ALL WORK